THE BRAND & COM STUDIO
Insights
In a constantly evolving world, understanding the major shifts shaping the relationship between brands and their audiences has become essential. This Insights section offers a curated selection of international analyses, consumer behavior studies, and communication trends.
The goal: to inspire you, guide you, and provide actionable insights
to help you anticipate what’s next.
Marketing Trends of 2025 – Deloitte Digital
https://www.deloittedigital.com/nl/en/insights/perspective/marketing-trends-2025.html
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Radical creativity: go beyond traditional advertising formats to craft memorable cultural experiences.
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Purpose-driven engagement: brands must take a clear stand on societal issues, inaction is increasingly risky.
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Human-augmented AI: technology should build trust, not automate everything at any cost.
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Fluid identities: static personas are over, make room for evolving, affinity-based communities.
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Systemic experience: view the entire brand ecosystem, from product to customer service, as one seamless experience.
State of the Consumer 2025: when disruption becomes permanent – McKinsey
https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/state-of-consumer​
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While inflation continues to affect daily life, consumers around the world are showing renewed optimism. The report highlights a shift toward more intentional choices: spending is focused on meaningful enjoyment, with fewer impulsive purchases—yet without compromising on quality. Health, sustainability, and trust in brands are emerging as key priorities. The 2025 consumer is both more rational and more engaged—a crucial insight for brands that aim to stay relevant.
Top Branding & Design Trends for 2025 – The Branding Journal
https://www.thebrandingjournal.com/2025/01/top-branding-design-trends-for-2025/
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In 2025, brand design is driven by authenticity and cultural resonance. Visual codes are moving away from clean, generic aesthetics toward more expressive, inclusive, and emotional forms. AI is used creatively, but it’s human storytelling that truly sets brands apart. There’s a noticeable return to bold typography, vibrant colors, and modular visual identities, adaptable across every touchpoint, from packaging to social media. The goal is no longer just to be recognizable, but to reflect the values and communities the brand stands for.
Social-first brand building: key shifts for 2025 – Ogilvy
https://www.ogilvy.com/ideas/social-trends-2025-social-first-brand-building-key-shifts-2025​
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5 key shifts to remember:
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From performance to cultural relevance: grabbing attention isn’t enough, brands must matter culturally.
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Community-first mindset: brands need to actively engage in social circles, not just target them.
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Native content or nothing: prioritize organic, platform-specific formats (TikTok, Reels, Threads…).
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Create relational value: inspire, entertain, inform, beyond just delivering a marketing message.
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Rethink measurement: track authority, conversation, and emotion, not just clicks.
What the Data Tells Us: 3 High‑Growth Tech Areas To Target – Investopedia
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AI is on track to become a strategic cornerstone: 92% of companies plan to invest heavily by 2028, and the market could reach $1.8 trillion by 2030. Tech giants, financial advisors, and retailers alike are betting on generative AI to reinvent their offerings, enhance customer journeys, and drive growth.